Now, the superstar actor is taking it a bit further. Johnson said in an Instagram Live session with UFC president Dana White on Tuesday that he would make a special announcement at the UFC 244 press conference Friday.

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“It’s something I wanted to tell the UFC fans and the MMA community first and I can’t wait,” Johnson said

While he wouldn’t drop any hints about what that announcement might be about, Johnson also refrained from picking a winner in Saturday night’s main event.

“I just want to see a great fight,” Johnson said. “I think this addition to the company and the brand and to this sport — this BMF belt — I think it’s brilliant, I think it’s so smart and I think it’s fun. It’s fun for the fighters. It gives them some juice.”

What do you think The Rock will tell the millions — and millions — of fans tuning in to his announcement?