Driving Miss Daisy And Selling Her The Car
Detroit is already finding ways to design–and pitch–its products to older driv-ers. Take the Lincoln Town Car, a favorite among the elderly (buyers’ average age is 67). It features two sets of radio and air-conditioning controls, one on the dashboard and one on the steering wheel. The reason: older drivers have trouble shifting their attention from the car’s controls back to the road, so putting a set on the wheel minimizes the distraction....